By Margaret Graziano
Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022—an important wake-up call. But even when companies try to “fix” or improve their culture, a whopping 85% of their efforts fail. Why is this statistic so dismal? Because you can’t put a bandage on a broken culture.
As human systems, companies must be healed from the inside out—one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what’s driving and shaping behaviors in their organization’s human system—including their own. Only after a culture has been healed from within can leaders start to apply strategies and tactics to move that human system forward.
What author Margaret Graziano proposes in Ignite Culture is a fundamental shift in leadership’s approach to creating an intentional, healthy, high-performance organizational culture. Offering a unique combination of experiential coaching, evidence-based leadership tools and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee engagement, and grow revenue in a supportive, high-performance environment.
Praise for Ignite Culture
“Margaret is an expert in the field of culture change and development. Her work has helped thousands of people across companies heal trust, mend broken relationships, and create space for people to start working together more effectively. Her real stories and experiences combine with research to create an authentic and powerful resource. This is the book every leader needs to read!”
—Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
“Margaret Graziano plays with magic with her mixture of wisdom from the best thought leaders of our day with real life examples of companies that achieve a winning culture and one’s that don’t…. Want to ignite your culture? You will not find another book on culture that will get you there.”
—Frank Wagner, Co-Founder of Marshall Goldsmith Stakeholder Centered Coaching®
“…upbeat and powerful….A simple, elegant path to igniting leadership styles and strategies that generate a productive, fulfilling organizational culture.”
—Cheryl Boglarsky, director of R&D at Human Synergistics®
“If you wish to be the catalyst of change, who transforms your company into a high-performance, synchronistic team, capable of thriving in our chaotic 21st Century, then Margaret Graziano’s inspiring book is the leadership roadmap you need….Her fixing-culture-from-the-inside-out approach will help you and your team live in alignment with your highest-selves and in alignment with your company’s highest-potential.”
—Michael Lowe, President/General Manager of AB&I Foundry
“Based on the science of how humans learn and experience themselves and the world, this entire account is marbled with Margaret’s passion for and expertise in leading organizational culture change. You will find that the outcomes will be well earned and life changing!”
—Dr. Mike Pelfini, Vistage Chair & Founder/CEO of ForeMeta Coaching
“Margaret helped our organization through a transformational change through her Deep Alignment and Compelling Future Workshops and leadership coaching. This hands-on book is the guide for any leader who wants to unleash the power of a healthy culture. It changes everything.”
—Tony Fazio, CEO, Regency Investment Advisors